A successful family practice in Newport Beach changed their name and wanted a face. They wanted to be identified through their logo, and portray a clean friendly environment while relating to their new name. They also wanted a place where patients could access info about the practice.

Bolt got to work, thinking about their location, direction and the new name. A color scheme and a clean modern logo were developed based on the vision. Photographed by Bolt, the Imagery and purpose of the website were key in portraying a friendly Pacific coast feeling while carrying the color scheme throughout. This gave Pacific Family Medicine a look and face that would be hard to forget.

When cultivating a new brand identity, you need to know the purpose, the elements, and the vision of what your business is about and where you want it to go. Sometimes it’s that gut feeling about that place or product. But it needs to be executed and portrayed properly. Put this part of your business in the wrong hands and you will have a puzzle for you customers to figure out, leading to confusion and ultimately loss of income. Bolt understands your values as we execute a principled and consistent identity plan driven by success.