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bolt advertising |
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In this age of high-tech digital whiz bang, something is getting lost. It’s called “the big idea”. That’s why before we turn on our computers, we roll up our sleeves. And we start digging. We want to know what the seed is. Then we need to know where to plant it. How to make it grow. And how to harvest the results. And in doing all this, we look for ways to use green solutions to get it all done. |
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Meggitt Defense Systems Army Brochure |
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This Brochure was to be designed specifically to appeal to the US Army. You have to put up a good fight to get the Army to take notice. Using stealthy tactics won't yield any results on their radar either.
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The decision was to go bold. Aside from using the usual corporate (safe) look advertising, Bolt and Meggitt together decided that using edgier, more robust graphics for this particular assignment would likely end up on the desks of interested buyers. The result from their recent tradeshow: Meggitt replied, "The brochure was a huge success! "
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Often, companies will always take the safe route. And, often times, when making a statement count, you need to step outside the boundaries. We realize that this step requires a thorough understanding of the problems and desired results alike. Therefore, Bolt knows that strategy and a little gut feeling will go a long way.
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