Bolt was asked to redesign and bring integrity back to Antimal House, an ant gel habitat sold at toy stores. There are four types of ant habitats and each has their own unique theme. Our challenge was to design each theme with different colors, graphics and logos but maintain a consistent line.

We picked an element that was the same but different at the same time. The background rays, which were different on each package worked for that particular theme yet related to the other packages in a similar way. The colors were carefully selected as to merge with the rest of the line, and each logo was placed strategically. The result is a well branded consistent line of gel and habitats. Take your pick.

Through a myriad of projects, Bolt understands that consistency through design based on original brand guidelines equates to a solid brand. This way a message stays consistent and eliminates confusion. It's a simple idea, yet is often overlooked in advertising.